“Snowflake and Coalesce have allowed us to get to real-time modeling. We are now able to execute data science projects on a drastically different scale and our whole business model, in terms of what we are able to produce and the value we are able to deliver, has shifted.”
— Jesse Marshall, Director of Data Science, Paytronix
Winning customer loyalty can be challenging when there are so many other businesses out there vying for your customers’ love and attention, but it is an essential component to succeeding in today’s competitive market. So when big-name restaurant brands such as Panera Bread, Jimmy John’s, and Peet’s Coffee want to provide the highest level of guest engagement and boost customer loyalty, they turn to Paytronix.
Paytronix helps its clients leverage the data they have about their own customers to show that the brand knows and understands them. Paytronix manages the full guest engagement platform, including customer loyalty and reward programs, omnichannel messaging, customer payments, and online ordering. The company has about 300 employees and serves more than 1,800 client brands in both the restaurant and convenience store industries.
Helping its numerous clients improve their digital marketing funnel and offer customers a frictionless experience every time they visit the store, whether in person or online, relies heavily on data—not just having a lot of data, but having the ability to glean useful insight from it quickly and easily. That’s why data science plays such an important role in making the company’s solution so valuable for its clients.